Web design and development is about combining beautiful design with strategic design, resulting in increased leads and sales.
Our Gold Coast web design team can bring your website to life. There are two levels to a great website. The first is the easy part and that is your website design. Producing beautiful graphics that wow your audience is one thing but the second part is engaging your audience to make a purchase or enquire about your product or service. And this doesn’t happen by accident.
"Many website owners undervalue the importance of elements such as contact forms and business details. Are yours hard to find?"
A visually good looking site is important, but the structural importance of the design of buttons, forms, shopping cart layouts etc. should be strategic and follow best practices. Sites that lack easy access to contact forms, or have long winded shopping cart processes tend to lose traffic and leads.
Websites are like cars
Your website is like a motor vehicle, it runs consistently well over time, but from time to time you service it, tune it up and add little accessories. Your website is no different. It should not break down.
"Refresh the look of your site every 1.5 – 2 years, to keep up with the latest technology and advancements that are available to website owners"
There are so many new tools available to business owners now. Two years ago most businesses would have laughed at the suggestion of having a blog, and social media on their site. Business owners should be prepared to add features and content to their website that enhances the user experience as well as adjustments that lead to increases in leads and sales.
Are we always right?
No Way. There is no website that can be at its maximum performance at the time of launch, and if a web design team tells you this, then go somewhere else.
"Website owners should always allow a budget for conversion optimisation in their monthly marketing budget."
Our approach is having long term partnerships with our clients from our Gold Coast location. We want our clients to commit to spending time working on their website every week. It’s that important. We will consult and advise of small adjustments that can be made. Google Website Optimiser is a great way to test two versions of sections of your site.
If your site isn’t sending you enquiries or leads, maybe it’s time you take a fresh approach and talk to our team.